Innovation in digital identity management: Mobile ID
Mobile ID is revolutionising the way users authenticate themselves online – a service supported by all Swiss telecommunications providers. As a secure and simple solution, Mobile ID enables access to various web services without the need for additional software or memorising passwords.
Challenge:
Despite its innovative features, Mobile ID was unknown to many users. After its introduction by Swisscom, the service was accessible to all providers via the SIM card, but there was a lack of partners who integrated Mobile ID as an additional security measure, as well as a lack of general awareness.
Solution:
To address these challenges, Deep Impact positioned Mobile ID as an independent brand and launched a dedicated website. The communication aimed to present the benefits of Mobile ID in a clear and understandable way and to simplify activation for users of all telecoms providers.
Results:
The repositioning and the clear communication strategy led to a significant increase in activations – these increased fivefold. In addition, various implementation partners now use Mobile ID as a service, which significantly increased the reach and awareness of the service.
Contribution of Deep Impact:
Deep Impact was responsible for the creation of the new brand, the concept, web design and technical implementation of the platform. In addition, our digital marketing played a crucial role in marketing the brand to increase the visibility and acceptance of Mobile ID.
This case study impressively demonstrates how strategic rebranding and effective communication can successfully establish a technological solution on the market and significantly increase its utilisation.
