Winsider AG B2B News Publisher: A venture of Deep Impact AG

Background

Winsider AG, a visionary venture of Deep Impact AG, has established itself as a leader in digital publishing for B2B news platforms. With a clear focus on innovative and scalable technologies, Winsider has revolutionized the publishing sector by developing and successfully scaling specialized news portals for various industries.

Client

Winsider AG

Work deliverables

Software development

Origin and success

The founding of Winsider was originally motivated by Deep Impact AG’s need to test and further develop a powerful publishing engine. What began as an experimental laboratory resulted in a successful publishing company.

This success underlines Deep Impact’s expertise in supporting digital business cases from the initial idea through to successful implementation and scaling. Technological expertise plays a central role in this.

Medinside: A milestone

One of Winsider’s most significant successes is the launch of Medinside in 2016, a platform aimed at providing the 500,000 healthcare professionals in Switzerland with up-to-date news and background reports.

Medinside became an established player in the B2B segment and was successfully sold in January 2024, demonstrating the strategic and operational excellence of Winsider and Deep Impact.

Other platforms

In addition to Medinside, Winsider operates several other specialized news portals:

Inside IT: The leading online news platform for the ICT industry in Switzerland, targeting over 500,000 IT professionals.
Konsider: A digital meeting point for professionals from the food and non-food sectors, addressing the 500,000 professionals in the Swiss consumer goods and retail sector.

Vision and goal

Winsider AG’s vision is ambitious: it strives to be the largest publisher of industry platforms. Deep Impact’s scalable technology makes it possible not only to build various industry portals, but also to scale them successfully.

Winsider’s goal is to occupy leading positions in various industries through high-quality content and innovative technologies.

Winsider and Deep Impact

As a venture of Deep Impact from Winterthur, Winsider impressively demonstrates how digital innovations can be successfully applied and scaled in traditional industries such as publishing. The close collaboration with Deep Impact guarantees the use of the latest technologies and methods to drive digital change and offer users unique and valuable content.

Together, Winsider and Deep Impact demonstrate how visionary thinking, technological excellence and strategic alignment can lead to sustainable success in the digital era.

Medinside

Platform: Medinside is a B2B news platform targeting 500,000 professionals in the Swiss healthcare sector.
Topics: Medinside provides current news, background reports, expert articles, and job offers in the fields of medicine, pharmacy, research, and health policy.
Target Audience: Medinside addresses physicians, nursing staff, health insurance companies, pharmaceutical companies, medical technology manufacturers, and other stakeholders in the healthcare sector.
Success: Medinside has become an established player in the B2B segment and was successfully sold in January 2024.

Inside IT

Platform: Inside IT is the leading online news platform for the ICT industry in Switzerland.
Topics: Inside IT provides current news, background reports, expert articles, and job offers in the fields of IT, business, telecommunications, and digitization.
Target Audience: Inside IT targets over 500,000 IT professionals in Switzerland, including CIOs, IT managers, software developers, system integrators, and consultants.
Success: Inside IT has established itself as a key information source for the ICT industry and reaches over 100,000 users monthly.

Konsider

Current news and background reports from the fields of Food, Non-Food, Retail, and FMCG.
Expert articles and interviews with industry experts.
Event announcements and job offers.
A community function to connect and exchange ideas with other professionals.

All three platforms

Operator: Medinside and Inside IT are operated by Winsider AG, a venture of Deep Impact AG.
Technology: The platforms are based on scalable technology that enables efficient creation, management, and dissemination of content.
Objective: Winsider aims to occupy leading positions in various industries through high-quality content and innovative technologies.